Showcase > 2024 EBU CONNECT - BEST CAMPAIGNS > 2024 EBU CONNECT - BEST PROMOS > WDR - Corporate & Branding - Paperboyo Campaign

WDR - Corporate & Branding - Paperboyo Campaign
WDR - Corporate & Branding - Paperboyo Campaign
A cross-media campaign promoting the regional tv station WDR Fernsehen combining well-known landmarks with papercut art and thereby surprising the audience and arousing potential viewers' curiosity.
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WDR Fernsehen stands for modern, contemporary regional television. Together with Instagram artist Paperboyo, Red Bee Creative and WDR have created a cross-media campaign that is surprising, fun and very regional. Using iconic landmarks from our broadcasting area North Rhine-Westphalia, and combining them with unique paper cuts by Paperboyo, we wanted to underline how surprising, entertaining and inspiring WDR Fernsehen is.

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