The spring season on SVT 2024 was packed with music like never before. It started with Melodifestivalen and continued with ABBA's 50th anniversary and a long series of programs, concerts, portraits, and documentaries all the way to the Eurovision Song Contest. To highlight this we wanted to create a sense of community and pride around Swedish music. By producing a music video that’s never been done i our country before we showed that 'We are all of Sweden's music television.' We gathered Sweden's musical elite, from as many genres as possible, to perform ABBA's 'Thank You For The Music.' We recorded them from north to south, from city to village, individually and together. Four and a half minutes of pure joy. The rumor spread rapidly across Sweden, and the video received 10 million exposures on social media. 500,000 views on our streaming service and 24 million reading opportunities were created in editorial media."