The campaign concept takes this project title literally: the original German term "Festspielsender" (translated as “Festival Broadcaster”) is visualized by music-related symbols (note, stave, keyboard, etc.). The term "Oesterreich” (represented by the OE in the name of Radio OE1) is visualized by landscape photos typical of the country (mountain, lake, forest, etc.). The aim is to intertwine the two visualized concepts and thus create a picture puzzle: The obvious ("boats at sea") and the intended ("musical note") become visible. Or, in short: if you listen to the festival radio station OE1, you will see Austria with different eyes