SVT has broadcast some form of “Sommarlov” (Summer vacation) since 1978 and in its current format since 2010. This year, we primarily wanted to create ads for YouTube where the first five seconds were mandatory. Therefore, we developed a concept where a green screen recording provided us with multiple products. Film 1 and 2 are two examples of the purchased ads for YouTube. Film 3 is for our Play service and our own YouTube channel. Film 4 is the broadcast trailer. During the campaign period, the purchased YouTube ads exceeded expectations in viewership among the target audience, and the longer Play trailer had exceptionally high viewership on Play. We are proud to have so many different variations of films for various platforms from one concept and a single recording, where, with the help of modern AI technology, we created a world based on this year's theme: the future is here!