Anything can happen, and no one is safe when four comedians sum up the week's news in the new podcast 'Newsroom on Fire.' The title of the podcast formed the basis for the promotional campaign on linear TV and social media. We borrowed the most pompous poses from promotional campaigns for serious news and made our own twist on 'a promo shoot gone bad.' The spectacular setting of the film shoot provided material for several social media posts, press photos, and key art for our digital platforms, as well as two films for airing on the linear TV channel NRK1.