RTP - CORPORATE & BRANDING - 55 ANOS RTP2
RTP - CORPORATE & BRANDING - 55 ANOS RTP2
On its 55th anniversary, the brand celebrated with a multi-platform campaign, an anniversary event and special programming dedicated to the anniversary, among other initiatives.

RTP2 It's a channel that hates lame, infantilizing programming, no matter how old they are. It's a channel that loves to have programs about interesting people, surprising historical moments, the latest science, minority sports, European fiction with landscapes and stories very different from ours and, every now and then, parler chiffon with a spicy series or about nonsense. In December, RTP2 celebrated 55 years of regular television broadcasts. RTP2, a brand in the RTP universe, is a reference brand in the culture and history of Portugal and the Portuguese. RTP2 is the channel with programming with a strong cultural and training component, and is open to civil society initiatives. Contributes to the dissemination of European-based audiovisuals. It pays particular attention to children and young people. In the RTP universe, it is included in the group of culture, education and knowledge brands, a dimension that is at the center of the Public Service mission. Without age, social class or region limits, the taste for knowledge and aesthetics are the common denominators of these audiences. On its 55th anniversary, the brand celebrated with a multi-platform campaign, an anniversary event and special programming dedicated to the anniversary, among other initiatives. Campaign Insight “But after all, what is special about RTP2?” It's the way we see it that makes it special. And who better than the programs and the public to respond? Whoever tunes in, will love what they see. But what's so special about it? RTP2. 55 years of excellence.

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