Yle had crafted a written narrative about its operations. The intention was to now bring this story to every Finn in an engaging manner. The story aimed to resonate with all, even non-users, conveying Yle's uniqueness and mission while fostering a sense of community. We featured Yle’s faces, authentically sharing their voices. The visual presentation was modern, demonstrating Yle’s innovative approach. A survey found 75% felt it suited Yle, and only 4% experiencing negative emotions.