RTE - Documentaries - Ireland Unscripted
RTE - Documentaries - Ireland Unscripted
This campaign was to launch RTE slate of documentaries under the creative platform 'Ireland Unscripted'.

Rationale: It is almost impossible to neatly characterise Irish Documentaries, but we can start by defining what they’re not: conventional, expected, biased, filtered, restrained, forgettable, compromising. Just like the Ireland they seek to depict and represent, documentaries are mutable and ever-evolving. These are Irish lives you’ll recognise and connect with, in all their untidy, unvarnished unscripted glory.

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