The BBC’s “More Twists, More Turns” marketing campaign featured a 3D pinball world, playfully bringing to life the unpredictable chaos of the UEFA EURO 2024 tournament. The animation moves through rich colourful backgrounds at rapid speed, where we see a variety of animated details of host nation Germany, as well as illustrated cameos from famous names in European football. The pinball machine was designed to show audiences how this summer of football would be crammed with emotion and unexpected moments as the football pings around the twists and turns of the game. Viewers follow the ball on an incredible journey as it passes through backdrops of iconic landmarks from the host nation Germany and ricochets between some of the biggest names in the sport. It also features commentary from the likes of Guy Mowbray, Vicki Sparks, Steve Wilson, Liam McLeod, James McFadden and Robyn Cowen, alongside an instrumental version of the Nothing But Thieves soundtrack ‘Welcome to the DCC’. The creative process was hugely complicated in its approach, blending dynamic camera work with world building design. There were many challenges in building this visual feast, the main one in figuring out how to combine the internal logic of pinball with the world of football. Europe’s finest football players had to be embedded within the narrative and pinball sequence, they needed to feel heroic and larger than life despite being miniature tin figurines in a pinball mechanism. Finding the parallels between what the machine does and then how the footballers move was paramount, for example, the bumpers represent quick one touch passes and the pinball flippers of course, became the boots. Furthermore, as we were creating a miniature world, even the smallest details gained importance, we brought a level of richness to the designs with hand-painted textures to look like chipped acrylic paint and illustrated backdrops blending into a 3D pinball environment. Finally, we wanted to strike a balance between playful and epic, pinball is a really fast and chaotic game, which was something we strived for using dynamic action packed camera moves and sound design that felt heavy and exaggerated. The campaign aired inside the FA Cup Final on the 25th May and also appeared across the opening titles of all of the BBC’s television coverage when the tournament started on 14th June.