Using our advertising media to make dreams come true. The Dream Factory is an iconic tv-show from the 90’s. It made ordinary people’s dreams come true. To announce its comeback in 2024 we didn’t make a classic media campaign. We used our advertising media to make people’s dreams come true. Like making someone famous, publishing a young boy’s comic strip, put someone’s picture on her husband’s bus, etc. We realized more than 50 dreams in 9 different media, resulting in an amazing launch of the tv-show with more than 1.2 million live viewers and 51% marketshare.