RTVE - SPORTS - EUROCOPA
RTVE - SPORTS - EUROCOPA
The European Championship returned after 20 years to RTVE, the public channel that had traditionally broadcast this event. We announced it with an amusing approach in which, by magic, what happens in the stadium, before the first match starts, also happens in the homes of our viewers.

The European Championship returned after 20 years to RTVE, the public channel that had traditionally broadcast this event. We announced it with an amusing approach in which, by magic, what happens in the stadium, before the first match starts, also happens in the homes of our viewers. A line painter in the living room, a referee in the garden, health professionals in the kitchen, official balls in the bathtub and one of the players carries the video scoreboard on which the date of the opening match can be read. As a final surprise, we discover that Juan Carlos Rivero, the legendary narrator of the Spanish National Team matches, whose voice can be heard throughout the spot, is broadcasting the match from the sofa, surrounded by spectators. The final slogan rounds off the whole concept: THE EURO CUP COMES HOME. THE EUROPEAN CHAMPIONSHIP RETURNS TO RTVE.

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