‘Canal 24 horas’, a reference in continuous information in spanish, renews its image in a campaign based on its strong points, points that every public service channel should offer in terms of information: State-of-the-art technology and extensive media deployment Immediacy and responsiveness to reach wherever the news is in any corner of the world Great professionals and a wide network of correspondents Pluralistic reporting from all points of view What's happening told on the spot Always live, 24 hours a day, 7 days a week In the different pieces that make up the campaign, red, the channel's corporate colour, is the dominant colour. The windows that open are windows that open to the world and to everything that happens. The maps reflect the reach of the channel, the capacity to reach even where no one else can reach. In short, the campaign reinforces the 24 hour channel's commitment to being a benchmark for information and an example of a public service media.