Don't mess it up. The Toy Show is indeed a unique cultural phenomenon in Ireland, marking the official beginning of the Christmas season. It's not just a television program; it's an event that captures the hearts of the entire nation, especially children. This year, with Patrick Kielty taking on the hosting duties, as a complete novice he seeks the advise of the experts who add to the pressure by reminding him “It’s the official start of Christmas,” and “Don’t mess it up.”